life in my hood with 2 teenagers, a toddler and chronic pain

morongo, really? June 23, 2009

Back in college in my marketing class, we learned about the power of subliminal advertising. We looked at magazine ads for alcohol that had barely perceptible pictures of penises and other body parts embedded in the ice cubes in the glasses of scotch and that was supposed to make you drop everything and run right out to buy a bottle of Chivas.

There is a casino (you know, a place where people go to part with their money and get nothing in return) outside of Palm Springs called Morongo. They advertise on television here in L.A. and every time I see their ads, I am baffled by what seems to me to be anything but subliminal. Admittedly, this is a casino owned by Native Americans and the name is, presumably, of Native American origin and I mean absolutely no disrespect here, (I just googled Morongo, but couldn’t find a definition) BUT…Is it just me or does anyone else notice the irony of the name here? Moron go. It amazes the mind.

Don’t even get me started on the word therapist…


P.S. I have complete respect for the Native American’s right to self reliance through the ability to provide opportunities for folks of all races, ethniticies and nationalities to part with their money.

The following is on the Morongo Band of Mission Indian website:
The new $250 million Morongo Casino, Resort & Spa is the largest private sector employer in the region employing more than 2,400 people and serving thousands of patrons daily.  The casino’s revenue production provides the foundation for the tribe’s economic diversification.


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